Bling Financial

Enhancing User Financial Interaction

The Bling Financial app was comprehensively redesigned to enhance user financial interactions, improve engagement, and build trust through a new blue-themed branding. The project involved UX research, iterative testing, and regular updates to maintain compliance and user satisfaction.

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Tools Used: Photoshop, Illustrator, Blender, After effect, Figma.

🧩 Problem Statement

Users found the previous interface untrustworthy and complex, leading to reduced engagement and negative perceptions.

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🏆 Key Challenges

  1. Trust: Rebranding with a blue theme to enhance trustworthiness.
  2. Engagement: Simplifying the interface to improve user interaction.
  3. Accessibility: Ensuring the app is accessible to all users.

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Design Process

Prototyping & Testing

  • Wireframes: Developed initial wireframes to test new designs.
  • Prototypes: Created interactive prototypes for user testing.
  • Usability Testing: Conducted sessions to gather feedback and iterate on designs.
  • Animation Design: Developed engaging animations for point rewards.

Security Adaptations

  • Regular updates to combat scammers required frequent UI and experience adjustments.

UX Research & Insights

  • Feedback Sources: Team tests, reviews, customer support tickets, and direct user interactions.
  • Market Analysis: Identified successful engagement strategies.
  • Demographic Testing: Ensured ease of use across diverse user groups.
Bling Financial app's prototyte cashout process, including Bitcoin conversion, verification, and transaction confirmation stages.
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Branding Redesign

  • Color Scheme: Introduced a blue theme to enhance trust and professionalism.
  • Visual Elements: Simplified and modernized UI to reduce a scammy appearance.
Bling Financial logo design variations with crown icon, displayed in different color schemes and backgrounds.
Comprehensive flowchart illustrating the user journey in the Bling Financial app, from launching the app to cashing out, including gameplay, rewards, login options, and piggy bank features.
Flowchart detailing the Bling Financial app's cashout process, including currency selection, email verification, processing, and validation steps.
Bling Financial app user interface elements, including account settings, points history, and cashout process.
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📈 Results & Impact

  • User Base Growth: Increased from 2 million to 10 million users.
  • User Satisfaction: Enhanced satisfaction with new designs and features.
  • Retention: Successfully balanced revenue generation with user rewards.

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Summary

The Bling Financial app was redesigned to enhance user financial interactions, improve engagement, and ensure accessibility. The project involved comprehensive UX research, iterative testing, and regular updates to maintain compliance and user satisfaction.

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