Grow
The Plant Care Companion
Design Process
UX Research & Insights
Many urban residents aspire to own and care for plants but lack the necessary knowledge and skills, leading to frequent plant mortality and diminished interest in gardening.
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Solution
- Introduced an interactive, step-by-step tutorial within the Grow app, making plant care knowledge accessible and actionable.
- Resulted in increased user confidence and ability in plant care, as reflected in positive app reviews and reduced plant mortality rates reported by users.
- Fostered a vibrant community of plant lovers, enhancing user engagement and retention within the app.
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Feedback highlighted the tutorial's effectiveness in engaging users, leading to a successful product that meets the needs of aspiring and experienced gardeners alike.