Cendrie

Logo & Brand Identity Redesign

Tools Used: Adobe Illustrator, Adobe Photoshop,

Key Features: Elegant logo redesign, cohesive brand identity elements

🧩 Problem Statement

Cendrie's outdated brand identity failed to communicate their craftsmanship quality, limiting market reach and growth.

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🏆 Key Challenges

  1. Brand Communication: Reflecting high-quality craftsmanship in the brand identity.
  2. Market Differentiation: Creating a unique and memorable logo.
  3. Versatility: Ensuring the branding is adaptable for various marketing materials.

Design Process

Unique Character Design: Created a logo inspired by Japanese leaves in a C shape to symbolize Cendrie.

Engaging Branding Elements: Developed a cohesive brand identity that resonated with their target audience.

Comprehensive Marketing Assets: Designed business cards and other marketing materials to capture the essence of the brand.

UX Research & Insights

  • Market Research: Analyzed competitors and market trends.
  • Client Feedback: Incorporated feedback from the client to refine logo concepts.
    • Close-up of Ginkgo leaves symbolizing Cendrie's artisanal faux finish painting.
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    Design Solutions

    • Unique Brand Identity: Conducted a comprehensive brand analysis, including market research and competitor analysis. We then created several logo concepts, refined them based on client feedback, and developed a cohesive brand identity.
    • Capturing Artisanal Quality: Capturing the essence of Cendrie's artisanal quality in a logo that stands out in a competitive market. Ensuring the logo and branding were versatile for various applications.
    Cendrie's new logo design with Ginkgo leaf in 'C' shape, showcasing their craftsmanship.
    Cendrie brand identity featuring Ginkgo leaves representing artisanal quality.
    Cendrie's dual-sided business card design displaying contact details and logo.
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    📈 Results & Impact

    • Market Presence: Enhanced brand recognition and market presence.
    • Client Inquiries: Increased client inquiries and engagements.
    • Positive Feedback: Received positive feedback from customers and industry peers.

    Summary

    Cendrie's brand identity was revitalized with a distinctive logo and cohesive branding, reflecting their high-quality craftsmanship. The project involved comprehensive research, iterative design, and the development of versatile marketing materials, resulting in increased market presence and client engagement.

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